Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US. For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. Large publishing houses are too concerned with promoting the next blockbuster to focus even on mid-list titles, and smaller publishing houses usually don’t have the resources to commit to marketing their titles. Even worse off are those who self-publish, because when they receive their books, they are on their own. Any marketing that happens, happens because of their efforts, and their efforts alone. What is a new author to do? He can sit back and hope that his book sells somehow, or he can put money into a marketing plan and hope that plan is successful. But without a marketing background, that money can be wasted quickly. As a result, many authors don’t market out of fear of loss and uncertainty, and sell far fewer books than they should. Into this void comes a wonderful book – Book Marketing from A-Z by Francine Silverman. The sub-title explains it all: “More than 300 authors share the peaks and pitfalls in promoting their books.” Silverman hasn’t so much written this book as she has edited it. She is the successful author of two books, as well as the owner of a very influential book promotion newsletter (http://bookpromotionnewsletter.com). Over a couple years of publishing her newsletter, she has collected marketing success stories from many authors, and, combined with her own expertise, has put it all together into an excellent resource. This book contains everything a new (or even experienced) author needs to begin marketing. Authors might be surprised to learn that there are many free things they can do to market their books! For example, I was surprised at how many authors related that something as simple as handing out bookmarks or pens stamped with their website and book name resulted in much publicity and many sales. The book is comprehensive—arranged alphabetically, Silverman covers such topics as the importance of good reviews, what to do (or not do) at book signings, how to brand yourself, how to tie-in with holidays or movies, how speaking engagements can help a career blossom, and how to send out press kits. There are two huge sections on using Internet technology (web sites, ezines, e-groups, etc.) and newsletters to build a following. In my view, these two sections are the most informative sections of the book. Silverman has produced a timely, comprehensive, and very helpful book that new and expert authors will return to time and again as they build their writing careers. by: Jeremy M. Hoover |
Sunday, January 18, 2009
Book Marketing 101
Friday, January 9, 2009
The Pros and Cons of Print on Demand Publishing
When I was five years old, my parents bought me a manual typewriter for a Christmas present.
I practiced every day until I was able to type letters to my grandparents and other relatives.
Although it is safe to say that I have been a writer since 1963, I didn’t start making money from
my writing until I started Graphico Publishing in 1988.
Back in those days, Adobe Acrobat Reader (PDF) had never been thought of. In fact, the word
“internet” was unknown to the majority of the general public. Therefore, I had only three options
available to me if I was going to sell my articles and books:
1. Submit them to publishers, hoping they would be published “someday”;
2. Typeset my own books, print them on a copier and mail copies to customers ordering directly
from me (this also meant that I had to market the books myself); or
3. Pay a printer to typeset and print my books, which meant I had to buy a minimum amount and
pay for them upfront (which could cost $10,000 or more).
I chose to employ option Number 2. I figured that I would not have to spend any money using that option
because as books were ordered, I could print them on my copy machine. Besides, my books were not
full-length paperbacks. They were 20-page booklets that I could print on letter-size paper, fold in
half and saddle stitch. Only until I started selling 100s of books would I invest into purchasing
a minimum amount from a printer. Besides, the idea of not having to stock a product was of great importance
to me since I was living in a small one-bedroom apartment at the time.
However, while choosing the Number 2 method above would save me a lot of money, I was going to have to learn
how to market and typeset my books. Learning to typeset was pretty easy. I went to a printer’s supply store
and picked up books showing me different styles of fonts and I looked at every display advertisement I could
find. I purchased Roger Parker’s Book, “The Aldus Guide to Basic Design” (http://www.newentrepreneur.com/)
and was soon able to start designing my own ads, using combinations of examples I learned from the
professional designers. The entire learning experience was great fun and I acquired a skill that I now use on
a daily basis.
Learning to market though, took longer compared to learning how to typeset. That is because there are so many
variations to marketing. What works for one person may not work for another. However, with the vast amount
of technology available at your fingertips today, learning to market your products and services is as simple
as filling out forms and posting messages to bulletin boards utilized by your target market.
Little did I realize at the time that the procedure I utilized to sell my books by printing copies only
when an order was received is the same thing as print-on-demand publishing. The only difference is that
today, most of the marketing and typesetting is included in the publishers price. Since I already know
how to typeset my books, the publisher normally gives me a discount of $100 to $150 for saving them time
and expense.
I was first introduced to print-on-demand publishing when I wrote my book, “How to Start, Operate and
Market a Freelance Notary Signing Agent Business” available online at http://www.50statenotary.com/book).
Not knowing that print-on-demand publishing existed I sent my manuscript to several publishers for acceptance.
To my surprise, two publishers accepted the book and one offered me an advance of $2,800.
At first I was elated. I called all my friends and we all yelled and screamed together in excitement.
The excitement was short lived when I received an email from the publisher the next day with a list of
demands they required before my book could be published. One of the demands was the name of my book needed
to be changed and secondly, I was not permitted to publish my testimonial to Jesus Christ in the back of
the book. I immediately said “no” and began seeking other alternatives for publishing.
To make a long story short, I found Gom Publishing (http://www.gompublishing.com) through my local
Christian Blue Pages directory. It just so happened that their office was located within 10 miles of
my house. I called them up, asked if I could come for a visit and received a personal tour of their operation.
It was a great learning experience and I was sold on the idea of print-on-demand publishing.
Here are just some of the advantages to a writer who uses print-on-demand publishing:
1. You have total control over your book. No one is going to edit your work and take out your personal
“style” or omit sections you know to be important. Gom Publishing includes copyediting with virtually
all of their publishing plans, which is something I did not find with most other print-on-demand companies.
2. Your book is available for sale within 90 days or less if you assist with the design. Compared to the
“old time” methods of publishing, even if a publisher accepts your book, it normally is not available
for sale for almost a year or later. The whole world could change in that length of time and you
would still have to wait a year or more before you got paid for your hard work.
3. You can make up to 50% for every book you sell. Compare this to a publisher who only pays the writer
an 8% to 10% commission. This means that you can set up a web page to sell your book, take orders and
purchase the amount of books your need to fill the orders at a 50% discount from the print-on-demand
publisher. Gom Publishing offers a 55% discount, which increases your profits even more. This option
is not possible with standard publishers who purchase the exclusive rights from a writer, thus not
allowing the writer to sell their books on their own.
4. Print-on-demand publishers also build excellent marketing benefits into their basic prices. These
marketing benefits include: (a) assignment of an ISBN number; (b) ISBN bar code printed on book
cover; (c) Library of Congress cataloging and registration; and (d) automatic listing on the
world’s largest bookstores: Amazon, Barnes and Noble, Waldenbooks and Borders. I found with Gom
Publishing that they even have programs to distribute your book through third party distributors,
sales reps, and even offer publicist services. All you have to do is help in the promotion by
directing people to you book on these websites. The credit card orders are processed for you, the
books are shipped to your customers and you receive a monthly commission check.
Of course there are many more benefits to print-on-demand publishing than the four I listed above, but I am
sure you can begin to see the benefits for yourself. However, even though print-on-demand publishing has many
“pros,” there are some “cons” that you might want to consider. One of those “cons” is how the established
publishing community views print-on-demand books. They view them as “vanity” publications and booksellers
may be reluctant to deal with them. Trade journals like Publishers
Weekly and Kirkus also do not like to deal with print-on-demand published books and magazines and newspapers
shy away from them also.
Why are publishers who are located in the high-traffic media biased against print-on-demand publishing?
Because they know the author had total control over the book and it did not go through the standard
editing process. So what? In my opinion, the media makes a great deal of money from writers and since
print-on-demand technology does not provide them with this extra revenue print-on-demand publishing
leaves a “bad taste” in their mouths. They tell their employees that print-on-demand publishing is not
professional behavior, when the truth of the matter is that print-on-demand publishing is taking money
out of their pockets. The “biggies” cannot reveal their true motive, so they do the “human” thing and
create as much bad publicity for the print-on-demand industry that they can then use the leverage of
other “biggies” like themselves to keep everyone’s pockets padded with the green stuff.
So unless you plan to write a book that you expect to be interviewed on BookTV or Larry King Live about,
I suggest you check out print-on-demand publishing. Below are some print-on-demand publishers you may want
to consider and compare prices:
1. Gom Publishing, http://www.gompublishing.com
2. Graphico Publishing, http://www.graphicopublishing.com
3. Author House, http://www.authorhouse.com/
4. BlitzPrint, http://www.blitzprint.com/
5. Instant Publisher, http://www.instantpublisher.com/
Or, go to any search engine and type in the search words “print-on-demand publishing” and start shopping.
I chose Gom Publishing to publish my book. The total cost was less than $600 and I made this money back
almost immediately.
If are a first time writer or even published, you need to check out the benefits for your work by utilizing
print-on-demand publishing. At least you now have more options available to you and perhaps one day, writers
will be less dependent on publishers and can take the control over their own products.
by: Victoria Ring
I practiced every day until I was able to type letters to my grandparents and other relatives.
Although it is safe to say that I have been a writer since 1963, I didn’t start making money from
my writing until I started Graphico Publishing in 1988.
Back in those days, Adobe Acrobat Reader (PDF) had never been thought of. In fact, the word
“internet” was unknown to the majority of the general public. Therefore, I had only three options
available to me if I was going to sell my articles and books:
1. Submit them to publishers, hoping they would be published “someday”;
2. Typeset my own books, print them on a copier and mail copies to customers ordering directly
from me (this also meant that I had to market the books myself); or
3. Pay a printer to typeset and print my books, which meant I had to buy a minimum amount and
pay for them upfront (which could cost $10,000 or more).
I chose to employ option Number 2. I figured that I would not have to spend any money using that option
because as books were ordered, I could print them on my copy machine. Besides, my books were not
full-length paperbacks. They were 20-page booklets that I could print on letter-size paper, fold in
half and saddle stitch. Only until I started selling 100s of books would I invest into purchasing
a minimum amount from a printer. Besides, the idea of not having to stock a product was of great importance
to me since I was living in a small one-bedroom apartment at the time.
However, while choosing the Number 2 method above would save me a lot of money, I was going to have to learn
how to market and typeset my books. Learning to typeset was pretty easy. I went to a printer’s supply store
and picked up books showing me different styles of fonts and I looked at every display advertisement I could
find. I purchased Roger Parker’s Book, “The Aldus Guide to Basic Design” (http://www.newentrepreneur.com/)
and was soon able to start designing my own ads, using combinations of examples I learned from the
professional designers. The entire learning experience was great fun and I acquired a skill that I now use on
a daily basis.
Learning to market though, took longer compared to learning how to typeset. That is because there are so many
variations to marketing. What works for one person may not work for another. However, with the vast amount
of technology available at your fingertips today, learning to market your products and services is as simple
as filling out forms and posting messages to bulletin boards utilized by your target market.
Little did I realize at the time that the procedure I utilized to sell my books by printing copies only
when an order was received is the same thing as print-on-demand publishing. The only difference is that
today, most of the marketing and typesetting is included in the publishers price. Since I already know
how to typeset my books, the publisher normally gives me a discount of $100 to $150 for saving them time
and expense.
I was first introduced to print-on-demand publishing when I wrote my book, “How to Start, Operate and
Market a Freelance Notary Signing Agent Business” available online at http://www.50statenotary.com/book).
Not knowing that print-on-demand publishing existed I sent my manuscript to several publishers for acceptance.
To my surprise, two publishers accepted the book and one offered me an advance of $2,800.
At first I was elated. I called all my friends and we all yelled and screamed together in excitement.
The excitement was short lived when I received an email from the publisher the next day with a list of
demands they required before my book could be published. One of the demands was the name of my book needed
to be changed and secondly, I was not permitted to publish my testimonial to Jesus Christ in the back of
the book. I immediately said “no” and began seeking other alternatives for publishing.
To make a long story short, I found Gom Publishing (http://www.gompublishing.com) through my local
Christian Blue Pages directory. It just so happened that their office was located within 10 miles of
my house. I called them up, asked if I could come for a visit and received a personal tour of their operation.
It was a great learning experience and I was sold on the idea of print-on-demand publishing.
Here are just some of the advantages to a writer who uses print-on-demand publishing:
1. You have total control over your book. No one is going to edit your work and take out your personal
“style” or omit sections you know to be important. Gom Publishing includes copyediting with virtually
all of their publishing plans, which is something I did not find with most other print-on-demand companies.
2. Your book is available for sale within 90 days or less if you assist with the design. Compared to the
“old time” methods of publishing, even if a publisher accepts your book, it normally is not available
for sale for almost a year or later. The whole world could change in that length of time and you
would still have to wait a year or more before you got paid for your hard work.
3. You can make up to 50% for every book you sell. Compare this to a publisher who only pays the writer
an 8% to 10% commission. This means that you can set up a web page to sell your book, take orders and
purchase the amount of books your need to fill the orders at a 50% discount from the print-on-demand
publisher. Gom Publishing offers a 55% discount, which increases your profits even more. This option
is not possible with standard publishers who purchase the exclusive rights from a writer, thus not
allowing the writer to sell their books on their own.
4. Print-on-demand publishers also build excellent marketing benefits into their basic prices. These
marketing benefits include: (a) assignment of an ISBN number; (b) ISBN bar code printed on book
cover; (c) Library of Congress cataloging and registration; and (d) automatic listing on the
world’s largest bookstores: Amazon, Barnes and Noble, Waldenbooks and Borders. I found with Gom
Publishing that they even have programs to distribute your book through third party distributors,
sales reps, and even offer publicist services. All you have to do is help in the promotion by
directing people to you book on these websites. The credit card orders are processed for you, the
books are shipped to your customers and you receive a monthly commission check.
Of course there are many more benefits to print-on-demand publishing than the four I listed above, but I am
sure you can begin to see the benefits for yourself. However, even though print-on-demand publishing has many
“pros,” there are some “cons” that you might want to consider. One of those “cons” is how the established
publishing community views print-on-demand books. They view them as “vanity” publications and booksellers
may be reluctant to deal with them. Trade journals like Publishers
Weekly and Kirkus also do not like to deal with print-on-demand published books and magazines and newspapers
shy away from them also.
Why are publishers who are located in the high-traffic media biased against print-on-demand publishing?
Because they know the author had total control over the book and it did not go through the standard
editing process. So what? In my opinion, the media makes a great deal of money from writers and since
print-on-demand technology does not provide them with this extra revenue print-on-demand publishing
leaves a “bad taste” in their mouths. They tell their employees that print-on-demand publishing is not
professional behavior, when the truth of the matter is that print-on-demand publishing is taking money
out of their pockets. The “biggies” cannot reveal their true motive, so they do the “human” thing and
create as much bad publicity for the print-on-demand industry that they can then use the leverage of
other “biggies” like themselves to keep everyone’s pockets padded with the green stuff.
So unless you plan to write a book that you expect to be interviewed on BookTV or Larry King Live about,
I suggest you check out print-on-demand publishing. Below are some print-on-demand publishers you may want
to consider and compare prices:
1. Gom Publishing, http://www.gompublishing.com
2. Graphico Publishing, http://www.graphicopublishing.com
3. Author House, http://www.authorhouse.com/
4. BlitzPrint, http://www.blitzprint.com/
5. Instant Publisher, http://www.instantpublisher.com/
Or, go to any search engine and type in the search words “print-on-demand publishing” and start shopping.
I chose Gom Publishing to publish my book. The total cost was less than $600 and I made this money back
almost immediately.
If are a first time writer or even published, you need to check out the benefits for your work by utilizing
print-on-demand publishing. At least you now have more options available to you and perhaps one day, writers
will be less dependent on publishers and can take the control over their own products.
by: Victoria Ring
Steps to Publishing Success
Even if your best friend owns a top publishing company, giving you an immediate "in," this does not
guarantee publishing success.
First, you have to write a quality book that has a clear target audience. And your book must answer
a common problem or need that audience shares. Then you have to develop a marketing plan, and stick
to it for at least two years.
Let's begin with the process that should commence before you write your first word. Begin by reading A LOT.
Read both books you passionately love and books you can't seem to make it past page five. Then figure out
what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write
down these points so they are crystal clear to you. Read other people's books for inspiration and to
discover what you should avoid as a writer.
The next step is to plan out your book. Narrow down your subject, and then divide it into chapters.
Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter,
break the specific aspect down into several parts. This will help your readers take in your information
a bit at a time instead of overwhelming them with every bit of information clogging up the pages until
they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers,
but it's close.
The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps
again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There
are many books out there that give you guidelines to help you become familiar - and even love - the process
of writing and revision. Find a number of books about writing. Better yet, find a number of books about
writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.
Once you've written your ebook and revised it at least twice, show it to someone else whose opinion
you respect. If you're lucky enough to know a good editor, see if you have something to barter for him
or her to go through your manuscript. Or join a writing group and let the other members critique your work.
Then take all these ideas from other people, and revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing a book is to know when to stop writing and tinkering
with it.
You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out of your system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs of print production.
All you need is a relevant and targeted subject and some inexpensive software, and you can transform your
manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with
ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists
to easily produce an ebook, doesn't make it good writing.
Make sure your book does not simply rehash old material. You will injure your credibility as an author
by claiming to offer valuable new insights and disappointing your audience with material they've read
a zillion times before. So spend enough time writing and revising your book to make sure it's of the
highest quality and presents the most current information. A good book will eventually sell itself; false
claims about your book will make it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers some question or need
of your target audience with NEW information, how do you know how much to charge for it? Rule number
1: Set a price for your book equal to its value. An under-priced book will only give the impression that
your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult it was to
transform the necessary information into understandable and engaging writing. Figure out how much your time
and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for
your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but not so high as to
be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website.
To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.
There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that
is both creative and professional. Learn how to write a catchy yet informative press release, and send
copies of your ebook to sites that specialize in ebook reviews.
Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential.
You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons
your target audience needs your book, and the benefits they will derive from buying it.
Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also convey the amount of valuable information the book
contains, and your careful attention to detail. Professional graphics sell professional books. They reassure
the customer that the product is what it claims to be.
Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of
demo of your book. Include an order form for your ebook at the end of the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer
a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable a
nd high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression
your audience has of your ebook. The goal is to convey to your audience that they are getting a quality
product for a good deal. That means applying restraint, especially when it comes to adding bonus items.
Too much free stuff offered diminishes your credibility.
Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective
marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale,
and wait for your audience to discover you!
by: Zaak O'Conan
guarantee publishing success.
First, you have to write a quality book that has a clear target audience. And your book must answer
a common problem or need that audience shares. Then you have to develop a marketing plan, and stick
to it for at least two years.
Let's begin with the process that should commence before you write your first word. Begin by reading A LOT.
Read both books you passionately love and books you can't seem to make it past page five. Then figure out
what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write
down these points so they are crystal clear to you. Read other people's books for inspiration and to
discover what you should avoid as a writer.
The next step is to plan out your book. Narrow down your subject, and then divide it into chapters.
Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter,
break the specific aspect down into several parts. This will help your readers take in your information
a bit at a time instead of overwhelming them with every bit of information clogging up the pages until
they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers,
but it's close.
The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps
again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There
are many books out there that give you guidelines to help you become familiar - and even love - the process
of writing and revision. Find a number of books about writing. Better yet, find a number of books about
writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.
Once you've written your ebook and revised it at least twice, show it to someone else whose opinion
you respect. If you're lucky enough to know a good editor, see if you have something to barter for him
or her to go through your manuscript. Or join a writing group and let the other members critique your work.
Then take all these ideas from other people, and revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing a book is to know when to stop writing and tinkering
with it.
You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out of your system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs of print production.
All you need is a relevant and targeted subject and some inexpensive software, and you can transform your
manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with
ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists
to easily produce an ebook, doesn't make it good writing.
Make sure your book does not simply rehash old material. You will injure your credibility as an author
by claiming to offer valuable new insights and disappointing your audience with material they've read
a zillion times before. So spend enough time writing and revising your book to make sure it's of the
highest quality and presents the most current information. A good book will eventually sell itself; false
claims about your book will make it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers some question or need
of your target audience with NEW information, how do you know how much to charge for it? Rule number
1: Set a price for your book equal to its value. An under-priced book will only give the impression that
your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult it was to
transform the necessary information into understandable and engaging writing. Figure out how much your time
and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for
your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but not so high as to
be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website.
To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.
There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that
is both creative and professional. Learn how to write a catchy yet informative press release, and send
copies of your ebook to sites that specialize in ebook reviews.
Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential.
You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons
your target audience needs your book, and the benefits they will derive from buying it.
Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also convey the amount of valuable information the book
contains, and your careful attention to detail. Professional graphics sell professional books. They reassure
the customer that the product is what it claims to be.
Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of
demo of your book. Include an order form for your ebook at the end of the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer
a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable a
nd high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression
your audience has of your ebook. The goal is to convey to your audience that they are getting a quality
product for a good deal. That means applying restraint, especially when it comes to adding bonus items.
Too much free stuff offered diminishes your credibility.
Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective
marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale,
and wait for your audience to discover you!
by: Zaak O'Conan
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